Good design means as little design as possible.
Simple is better than complicated.
Quiet is better than confusion.
Quiet is better than loud.
Unobtrusive is better than exciting.
Small is better than large.
Light is better than heavy.
Plain is better than coloured.
Harmony is better than divergency.
Being well balanced is better than being exalted.
Continuity is better than change.
Sparse is better than profuse.
Neutral is better than aggressive.
The obvious is better than that which must be sought.
Few elements are better than many.
A system is better than single elements.
Simple is better than complicated.
Quiet is better than confusion.
Quiet is better than loud.
Unobtrusive is better than exciting.
Small is better than large.
Light is better than heavy.
Plain is better than coloured.
Harmony is better than divergency.
Being well balanced is better than being exalted.
Continuity is better than change.
Sparse is better than profuse.
Neutral is better than aggressive.
The obvious is better than that which must be sought.
Few elements are better than many.
A system is better than single elements.
Dieter Rams, 1987
Filed ↓ design
